pYou dont necessarily need to hire a a href=http://www.grindmodepress.com target=_blankpublicist/a to represent you if you are very articulate with great writing capabilities, have media contacts and have tons of time in the world to spearhead the campaign, but if that does not describe you, then you may want to outsource the work to a trusted professional, because time is truly money as they say .nbsp; Below, please find some of the things that you will need to execute your publicity plan./p
ol
linbsp;You should make sure that you have something newsworthy to publicize, then begin formulating your press release using as many facts as possible ndash; it should be no more than one page, and answer the who, what, where, when and whys that the reporter would likely need to know.nbsp; You should search online to see unlike examples of press releases, while keeping in mind that reporters have very hectic schedules, so you have to make sure that you intrigue them from the door, and get straight to the point.nbsp; Then you will want to distribute your releases to press release distribution services, if you do not have a media database. /li
linbsp;You should have an a href=http://www.grindmodepress.com/EPK/a (a href=http://www.grindmodepress.com/electronic press kit/a) or media kit that encompasses all of the essentials about you or your commercial enterprise ndash; mission statement (biography if artist), photos, videos, past press clippings, testimonials and more ndash; you want to make sure that everything is professionally presented to the person that yoursquo;re looking to publicize you.nbsp; The rule of thumb is that they should never have to ask for you to send material; it should all be without delay available for their perusal. /li
liSocial networking and social media accounts.nbsp; Yes, so we all know that as a person, you may be private, but if you are a business person or an artist, then you simply cannot afford to be private ndash; you have to be out there letting the world know that you live, and how better to do this than to announce it quickly and virally via the social networking and social media mechanisms. Word travels fast on the Internet and it is also an inexpensive way to get the word out. /li
liGood olrsquo; fashion guerilla marketing.nbsp; Pounding the pavement to make things happen, by spreading the word via postcards, literature, posters, bulletins or buttons ndash; you should be out at all of the events that would be related to your niche market. /li
/ol
pSo, that is it for now, but if you go with these numbered points outlined, you will be well on your way to creating your very own do-it-yourself publicity campaign./p
The Do-It-Yourself Publicity Plan
August 24th, 2010 · No Comments · Internet Marketing News
Tags:
No Comments so far ↓
There are no comments yet...Kick things off by filling out the form below.
You must log in to post a comment.